Which famous tagline was originally created as a response to the company nearly going bankrupt, and ended up transforming the brand's entire business strategy?

Marketing taglines can transform a company's fortunes and become part of cultural language. Behind many iconic taglines are fascinating stories of business strategy, consumer psychology, and sometimes pure luck. This poll tests your knowledge about the origin of one of the most successful taglines in business history - revealing how strategic marketing decisions can create lasting brand value. Can you identify which story is true?

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Nike's "Just Do It" - developed after Nike faced financial crisis in the 1980s when Reebok overtook them in market share
Apple's "Think Different" - created when Steve Jobs returned to a nearly-bankrupt Apple in 1997
De Beers' "A Diamond is Forever" - invented during the Great Depression when diamond sales had collapsed
McDonald's "I'm Lovin' It" - launched during a 2003 sales slump to reverse declining global market share