Which technology first enabled widespread location-based retail marketing that could trigger promotions when customers entered specific geographic areas?

Geospatial technology has transformed how retailers target consumers based on their physical location. This retail strategy combines geographic data with consumer behavior to deliver personalized promotions and experiences. Test your knowledge about this innovative intersection of geography and retail marketing that has changed how brands connect with customers in specific locations.

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GPS satellite integration in mobile phones (2008)
Bluetooth Low Energy beacons (2013)
Geofencing technology (2010)
QR code location tagging (2011)