Which presidential campaign was the first to effectively use microtargeting and data analytics to segment voters and deliver personalized messages at scale?

Marketing strategies in politics have evolved dramatically over the decades. From traditional rallies and TV spots to sophisticated digital microtargeting, political campaigns employ increasingly advanced marketing tactics to reach voters. This trivia question tests your knowledge of a groundbreaking campaign strategy that changed how political marketing is conducted in the modern era.

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Donald Trump's 2016 campaign
Bill Clinton's 1996 campaign