Which company pioneered the first modern customer loyalty program with plastic cards and a points-based reward system in 1981?

Customer loyalty programs have become a cornerstone of modern retail strategy, helping businesses retain customers and increase lifetime value. But do you know when and how these programs first emerged in the retail landscape? Test your knowledge about the origins of customer loyalty initiatives that have transformed how companies build relationships with consumers and gather valuable customer data.

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American Airlines (AAdvantage)
Starbucks Coffee
S&H Green Stamps
Walmart