Which celebrity's retail brand expansion strategy included launching stores-within-stores at Nordstrom before expanding to standalone locations, helping the brand reach a $1 billion valuation within just 4 years of launch?

Celebrity-owned brands have become a major force in retail, with famous personalities leveraging their influence to build successful business empires. These celebrity entrepreneurs often employ sophisticated retail expansion strategies that transform their personal brand into thriving commercial ventures. This trivia question explores a notable example of strategic celebrity retail expansion that defied industry expectations and created a billion-dollar empire.

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Jessica Simpson (The Jessica Simpson Collection)
Rihanna (Fenty Beauty)
Kylie Jenner (Kylie Cosmetics)
Gwyneth Paltrow (Goop)