Which sports brand first introduced a mobile app-based loyalty program that combined workout tracking, exclusive product access, and community challenges to build customer engagement?

In today's competitive sports retail environment, brand loyalty is a crucial factor for success. Major sports brands invest billions in creating emotional connections with consumers. This trivia question explores how one leading sports brand revolutionized customer loyalty programs in the digital age, creating a blueprint that many competitors have since attempted to replicate.

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Nike (Nike+ launched in 2006, evolved into Nike Training Club)
Under Armour (with MapMyFitness acquisition)
Adidas (through Runtastic platform)
Puma (with Puma Trac app)