Which brand collaboration for a film franchise broke records by generating over $100 million in promotional value before the movie even released?

Major film studios and production companies often partner with consumer brands for mutually beneficial marketing campaigns. These collaborations can range from product placement deals to elaborate cross-promotional campaigns that extend the film experience beyond theaters. Test your knowledge about some of the most successful brand collaborations in cinematic history that helped films reach wider audiences while boosting product sales.

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Audi and the Marvel Cinematic Universe (Iron Man films)
Heineken and the James Bond franchise (Skyfall)
Burger King and Star Wars (The Phantom Menace)
Samsung and The Avengers (Age of Ultron)