Which gaming marketplace innovation introduced the industry's first major revenue-sharing model that gave developers 88% of game revenue instead of the traditional 70%?

The gaming retail landscape has evolved dramatically in recent years, with digital marketplaces transforming how players discover, purchase, and experience games. Major industry players have implemented innovative retail strategies that have reshaped the entire ecosystem. Test your knowledge about one particularly significant retail partnership that changed how games are distributed and sold!

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Epic Games Store's 88/12 split launched in 2018
Steam's Developer Advantage Program launched in 2020
GOG Galaxy's Fair Share Initiative launched in 2019
Microsoft's Xbox Creator's Club revenue model launched in 2021