Which film pioneered the strategy of releasing cryptic viral marketing content years before the movie's premiere, including fictional websites, puzzles, and alternate reality games that built a dedicated fan community?

Test your knowledge of groundbreaking film marketing strategies that changed how movies are promoted and distributed. The film industry has evolved dramatically in how productions connect with audiences - from traditional billboards to immersive digital campaigns. This poll explores innovative marketing approaches that transformed box office results and created cultural phenomena beyond the screen.

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The Blair Witch Project (1999)
The Dark Knight (2008)
Cloverfield (2008)
Avatar (2009)