Which 2012 Disney film suffered from a disastrous marketing campaign where executives removed 'of Mars' from the title, believing the word 'Mars' would deter audiences after previous Mars-themed film failures?

In the high-stakes world of film franchises, marketing missteps can doom even promising properties. One infamous 2012 science fiction film adaptation was positioned to launch a major franchise but became one of Disney's biggest box office failures. With a production budget of $250 million and an additional $100 million in marketing, the film lost the studio approximately $200 million. Test your knowledge of this notorious marketing catastrophe that taught Hollywood valuable lessons about brand positioning and audience expectations.

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John Carter
Battleship
The Lone Ranger
Tomorrowland