Between 2013 and 2023, how much did the average cost to acquire a new customer via digital channels increase?

In the competitive world of e-commerce, understanding customer acquisition costs (CAC) and customer lifetime value (CLV) can make or break a business. This poll tests your knowledge about a significant shift in customer acquisition economics that has affected digital retailers in recent years. How well do you understand the changing landscape of customer acquisition in the digital age?

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It increased by approximately 60%
It increased by approximately 222% (more than tripled)
It decreased by 15% due to improved targeting algorithms
It remained relatively stable (±10%) despite inflation