Which innovative marketing strategy helped Spotify reach 100 million paid subscribers faster than any other music streaming service?

The music industry has been transformed by streaming platforms in the last decade. These companies have revolutionized how we consume music through innovative product development, strategic partnerships, and marketing campaigns. Test your knowledge about the business strategies that propelled one particular streaming giant to unprecedented success in the global music market.

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Their 'Wrapped' personalized year-in-review campaign that became a viral social media phenomenon
The 'Discover Weakly' playlists that recommend songs users have already heard
Their exclusive partnership with Apple to pre-install on all iPhones
The 'Spotify Connect' feature that allows streaming to smart refrigerators only