Which innovative brand positioning strategy revolutionized album releases in the music industry during the 2010s?

The music industry relies heavily on sophisticated brand positioning strategies to distinguish artists in an increasingly crowded market. Beyond creating great music, artists and labels must craft unique identities that resonate with target audiences. Test your knowledge about how some of the most successful music brands have positioned themselves in the industry landscape. Do you know which revolutionary marketing approach changed the game?

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Beyoncé's surprise visual album drop of her self-titled album with no prior promotion
Taylor Swift's strategy of releasing physical albums with collectible merchandise packages
Radiohead's 'pay what you want' model for their album 'In Rainbows'
Chance the Rapper's strategy of releasing music exclusively on streaming platforms