Which ancient civilization invented the first known customer loyalty program, where merchants would give clay tokens to returning customers that could be exchanged for discounts?

The marketplaces of ancient civilizations were more sophisticated than many realize! From the bazaars of Mesopotamia to the agoras of Greece and the forums of Rome, retail innovation shaped economies and customer experiences thousands of years ago. Test your knowledge about ancient retail operations and discover how some modern customer experience principles have roots dating back millennia.

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Ancient Egypt
Phoenicia
Ancient Greece
Babylonia