Which luxury fashion house built its brand identity around Japanese 'kintsugi' (the art of repairing broken pottery with gold) for a famous marketing campaign celebrating imperfection?

Cultural traditions often become powerful brand elements, connecting consumers with heritage and authenticity. Companies worldwide incorporate cultural symbols, practices, and artisanship into their brand identity. This trivia question explores how one famous luxury brand has successfully integrated a specific cultural tradition into its core brand narrative, transforming a regional craft into a globally recognized symbol of luxury.

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Hermès with their 'Beauty in Brokenness' campaign
Kenzo with their 'Golden Scars' collection
Gucci with their 'Kintsugi' jewelry line and digital storytelling series
Louis Vuitton with their 'Artisan Heritage' initiative