Which literary series pioneered the modern concept of 'brand universe' marketing in publishing, with its own theme parks, stage productions, and over 7,000 official products?

The world of literature has always had a complex relationship with commercial marketing. Some of the most beloved literary works have undergone fascinating brand transformations, creating entire product ecosystems around fictional worlds. This trivia question explores how one particular literary masterpiece evolved into a global brand phenomenon, forever changing how books are marketed and merchandised in the retail landscape.

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• Harry Potter by J.K. Rowling
• The Lord of the Rings by J.R.R. Tolkien
• The Chronicles of Narnia by C.S. Lewis
• A Song of Ice and Fire (Game of Thrones) by George R.R. Martin

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