Which celebrity collaboration caused the largest percentage increase in brand value within the first month of launch according to Forbes 2023 data?

Celebrity brand collaborations have become a cornerstone of modern marketing strategies, creating buzz and driving sales across various industries. From fashion to technology, celebrities lend their personal brand to products, often resulting in remarkable market trends. Test your knowledge about these powerful partnerships and their impact on consumer behavior and brand perception!

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• Rihanna's Fenty Beauty with LVMH (63% increase)
• BTS with McDonald's (128% increase)
• Dwayne Johnson's Teremana Tequila with Mast-Jägermeister (84% increase)
• Selena Gomez's Rare Beauty with Sephora (71% increase)

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