Which mythological figure's endorsement caused a major spike in consumer loyalty for a struggling athletic brand in the 1990s, resulting in their iconic 'Power of Legend' campaign?

Throughout history, mythological figures have been repurposed as brand mascots and product endorsers. From Ajax to Nike, companies leverage these powerful symbols to connect with consumers on a deeper cultural level. This trend represents an interesting intersection of ancient storytelling and modern consumer psychology. Test your knowledge about how mythology has influenced brand identity and consumer perception in the marketplace.

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Hermes - Greek messenger god whose winged sandals became the brand's new logo
Kratos - Norse god of strength whose image rights were purchased in an unprecedented mythology licensing deal
Phoenix - The rebirth symbolism was used in all advertising with the tagline 'Rise Again'
Thor - His hammer was redesigned as sports equipment in a controversial but effective rebranding