Which pharmaceutical marketing campaign was the first to exceed $1 billion in annual spending and revolutionized treatment for a condition previously managed primarily through lifestyle changes?

Medical marketing campaigns can make or break pharmaceutical products. Sometimes, a single campaign can transform a medication into a household name and generate billions in revenue. This poll tests your knowledge of one of the most successful medical marketing campaigns of the 21st century that changed how a common condition was treated and perceived by patients worldwide.

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AstraZeneca's 'Purple Pill' campaign for Nexium (esomeprazole) for acid reflux
Pfizer's 'Little Blue Pill' campaign for Viagra (sildenafil) for erectile dysfunction
Merck's 'Once a Day' campaign for Fosamax (alendronate) for osteoporosis
Eli Lilly's 'Depression Hurts' campaign for Cymbalta (duloxetine) for depression