Which retailer is credited with inventing the modern self-service shopping model in 1916, revolutionizing retail by allowing customers to select their own merchandise without clerk assistance?

The way we shop today seems so natural, but it was once revolutionary. Before the modern supermarket format, shoppers would hand their shopping lists to clerks who would gather items from behind counters. The self-service shopping model fundamentally changed retail economics, consumer behavior, and product packaging. Test your knowledge about this pivotal innovation that transformed the retail landscape and shaped modern consumer culture.

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Piggly Wiggly
A&P (Great Atlantic & Pacific Tea Company)
Woolworth's
Safeway