Which major retailer launched a 'Cultural Preservation Initiative' in 2018 that created direct-to-artisan supply chains with over 2,000 indigenous craftspeople across 17 countries?

In today's global marketplace, retailers increasingly incorporate cultural traditions into their product strategies. Some companies have found innovative ways to preserve cultural heritage while creating sustainable supply chains that support traditional artisans and craftspeople. This poll tests your knowledge about successful initiatives that bridge cultural preservation and modern retail.

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• Anthropologie's 'Heritage Collective' program
• West Elm's 'LOCAL' and 'Craftmark' initiatives
• IKEA's 'Traditional Crafts Collection'
• Pottery Barn's 'Global Artisan Series'

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