Which famous book cover design innovation by Chip Kidd for Haruki Murakami's '1Q84' created a unique reading experience through packaging design?

Book cover design is a crucial aspect of publishing that blends artistry with marketing strategy. A compelling cover can significantly impact a book's commercial success, serving as both a visual representation of the content and a powerful sales tool. This trivia question explores an innovative approach in modern book cover design that changed how readers interact with physical books in an increasingly digital world.

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A translucent dust jacket that revealed different artwork underneath as the reader progressed through the book
A cover with thermochromic ink that changed colors based on the reader's body temperature
A reversible dust jacket with alternate artwork allowing readers to choose their preferred cover design
An embedded LED light system that illuminated different parts of the cover design in low light conditions