Which groundbreaking literary marketing campaign was the first to use an 'alternate reality game' that included websites, cryptic puzzles, and phone numbers for readers to solve?

Throughout publishing history, some marketing campaigns for books have been so innovative they changed the industry. These campaigns transformed unknown manuscripts into cultural phenomena and unknown authors into literary stars. This poll tests your knowledge of groundbreaking book marketing campaigns that revolutionized how literature is promoted and consumed. Can you identify which famous campaign truly transformed the publishing landscape?

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• The Blair Witch Project-style campaign for 'House of Leaves' by Mark Z. Danielewski (2000)
• The 'I Am Number Four' transmedia campaign with hidden codes in movie trailers (2011)
• The 'Beast' campaign for A.I.: Artificial Intelligence that promoted Sean Stewart's novel 'The Beast' (2001)
• The 'Found' marketing for S.J. Watson's 'Before I Go to Sleep' using fake amnesia patient blogs (2011)

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