Which innovative influencer marketing strategy did Lyft use in 2016 that dramatically increased driver applications by 60% and became a case study in transportation marketing?

In the competitive world of transportation, influencer marketing campaigns have been game-changers for many companies. This poll tests your knowledge about a groundbreaking influencer strategy that helped transform a struggling ridesharing service into a global phenomenon. Can you identify the innovative approach that created unprecedented engagement and propelled the brand to new heights? Test your transportation industry marketing expertise!

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The 'Undercover Boss' campaign where Lyft's CEO posed as a driver and recorded celebrity reactions
The 'Lyft Creatives' program that paid social media influencers to create original content about their driving experiences
The 'Pink Mustache Challenge' where influencers competed to design custom car decorations
The 'Destination Drives' campaign featuring travel bloggers taking Lyft to unexplored local attractions