Which major retailer launched a 'Traditional Craftsmanship Initiative' in 2022 that partners with indigenous artisans from five continents to create exclusive in-store boutiques?

Cultural traditions and heritage crafts are making a comeback in modern retail spaces. Artisanal products and traditional crafting methods are increasingly valued by consumers seeking authenticity and cultural connection. This shift has led major retailers to incorporate heritage crafts into their merchandising and marketing strategies. Test your knowledge about how traditional crafts are being integrated into contemporary retail landscapes!

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Anthropologie
West Elm
Pottery Barn
Crate & Barrel