Which major fashion brand launched a 'Cultural Artisans Program' in 2018 that helped revive traditional weaving techniques in over 20 countries and increased local artisan income by an average of 35%?

In today's globalized marketplace, brands that celebrate cultural heritage are experiencing a renaissance. Many companies have discovered that incorporating traditional cultural elements into their branding not only preserves important heritage but also creates authentic connections with consumers seeking meaningful products. This trivia question explores how one major brand successfully integrated traditional craftsmanship into their modern identity, leading to an unexpected revival of cultural practices.

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Hermès
Levi Strauss & Co.
H&M
Uniqlo