Which groundbreaking pharmaceutical marketing campaign was the first to directly advertise a prescription medication to consumers on TV after FDA regulation changes in 1997?

The pharmaceutical and medical device industries have created some of the most innovative marketing campaigns in history. These campaigns not only raised awareness about medical conditions and treatments but also revolutionized how healthcare products are marketed to both professionals and patients. Test your knowledge about landmark marketing campaigns that changed the medical industry!

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Pfizer's Viagra campaign featuring Bob Dole
Eli Lilly's "Depression Hurts" campaign for Cymbalta
Claritin's "Clear Days & Nights" allergy relief campaign
Merck's "Once a Month" campaign for Fosamax