Which studio pioneered the 'Ultimate Collector's Edition' packaging concept in 2008 that included a physical replica prop from the film within the Blu-ray case?

In the film and television industry, movie merchandise and physical media packaging have undergone significant innovations to attract consumers. Studios have invested millions in creating memorable, collectible packaging that enhances the viewing experience and drives sales. This poll tests your knowledge about a groundbreaking packaging innovation that revolutionized how physical media was marketed to film enthusiasts.

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Warner Bros. with 'The Dark Knight' featuring a miniature Batpod replica
Disney with 'Iron Man' featuring a mini Arc Reactor that glowed
Universal with 'Jurassic Park' featuring a fossilized amber piece
Sony Pictures with 'Spider-Man 3' featuring a sample of synthetic webbing