Which retail innovation pioneered the concept of 'dynamic pricing' based on a customer's geographical location in real-time?

The geography of retail is constantly evolving with technology and consumer preferences. Location-based services and region-specific e-commerce strategies have transformed how brands connect products with place. This trivia question explores an innovative retail concept that merged geographical data with product marketing to create a revolutionary shopping experience. Test your knowledge of how geography and retail innovation intersect!

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Uber's surge pricing model (2011)
Amazon's geo-pricing algorithm (2013)
Walmart's Zone Pricing Strategy (2015)
Google Shopping's local inventory ads (2014)