Which mapping brand deliberately chose blue as its primary color to convey trust and reliability, contrasting with Google Maps' red pin?

The colors used by major geographic and cartographic brands often reflect deeper strategic choices about their brand identity and customer perception. These color palettes aren't chosen randomly - they communicate specific values and help position these companies in the competitive mapping and travel industry. Test your knowledge about how these iconic brands use color psychology to establish their presence in the geographic information market!

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Waze (originally used blue before its Google acquisition)
HERE Maps (developed by Nokia, now owned by a consortium of German automotive companies)
Mapbox (the open-source mapping platform)
TomTom (the Dutch navigation technology company)