Which Broadway theater organization pioneered the first digital loyalty program that allowed patrons to earn points across multiple Broadway shows and venues regardless of production company?

The performing arts industry has evolved beyond just selling tickets to creating lasting relationships with patrons. In recent years, many theaters and performance venues have implemented sophisticated loyalty programs to increase repeat attendance and deepen audience engagement. One particularly innovative program changed how Broadway theaters approached customer retention. Test your knowledge of performing arts business strategies with this trivia question!

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The Shubert Organization
Nederlander Producing Company
Lincoln Center Theater
Jujamcyn Theaters