Which wildlife conservation organization pioneered the 'Adopt an Animal' retail marketing program that has since been replicated by numerous other conservation groups worldwide?

In the competitive world of wildlife conservation organizations, marketing innovations can make a significant difference in raising awareness and funding. This trivia question focuses on a groundbreaking retail marketing strategy that transformed how one major wildlife conservation group connects with supporters. Test your knowledge of how retail marketing techniques have been adapted to support animal conservation efforts!

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World Wildlife Fund (WWF)
National Wildlife Federation
The Nature Conservancy
Wildlife Conservation Society