Which gaming company first used TikTok's 'Hashtag Challenge' format to launch a major AAA title, resulting in over 5 billion views and setting a new standard for social media game marketing?

The gaming industry has evolved significantly in how products are marketed to audiences. From traditional advertising to influencer partnerships and innovative social media campaigns, gaming companies have pioneered new approaches to reach their target demographics. This trivia question focuses on a groundbreaking social media marketing strategy that changed how games are promoted in the digital age.

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• Epic Games (for Fortnite Chapter 2)
• Activision (for Call of Duty: Modern Warfare)
• Nintendo (for Animal Crossing: New Horizons)
• Electronic Arts (for FIFA 21)

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