Which streaming service pioneered the 'Netflix and Chill' brand collaboration with Ben & Jerry's, resulting in a custom ice cream flavor specifically marketed for binge-watching?

Major streaming platforms have revolutionized how we consume film and television content, but they've also pioneered innovative brand collaborations to enhance viewer engagement and create new revenue streams. These partnerships range from product placements to merchandise deals and interactive experiences. This trivia question tests your knowledge about a significant brand collaboration that changed how streaming services approach cross-promotional marketing in the entertainment industry.

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