Which children's book character, created in 1926, has become one of the most valuable literary brand mascots with estimated annual merchandise sales exceeding $3 billion?

Throughout literature and publishing history, certain characters have transcended their original stories to become powerful brand mascots and marketing tools. These iconic figures have helped sell not just books, but entire literary franchises spanning multiple media formats. Test your knowledge of these literary brand ambassadors and their impact on publishing marketing strategies.

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Winnie-the-Pooh
Peter Rabbit
The Cat in the Hat
Paddington Bear