Which retail innovation was first introduced by Broadway theaters in 2016 that fundamentally changed the ticket purchasing experience?

The performing arts industry has undergone significant retail transformations in recent years. From how tickets are sold to merchandising strategies, theaters and performance venues have embraced innovative approaches to enhance customer experience and boost revenue. This poll tests your knowledge about a groundbreaking retail innovation that changed how audiences interact with performing arts venues.

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Dynamic pricing algorithms that adjust ticket costs based on real-time demand
Digital lottery systems allowing same-day discounted ticket purchases via mobile apps
Subscription model allowing patrons to attend unlimited shows for a monthly fee
Augmented reality previews of seating views before purchase