Which key design principle was NOT part of the 2022 USA.gov rebrand strategy?

In 2022, the U.S. General Services Administration (GSA) undertook a major rebranding of USA.gov, the official web portal for U.S. government information and services. This strategic rebrand was designed to make government services more accessible to all Americans through a user-centered approach. The initiative represented one of the most significant government digital brand transformations in recent years, focusing on simplification, inclusivity, and improved user experience.

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