Which children's book character was adopted as the official mascot of Scholastic Book Fairs in 2013, appearing on promotional materials and helping to boost sales by over 30%?

Brand mascots have become iconic symbols in the publishing and literary world, often representing major publishing houses, bookstore chains, and literary festivals. These characters help build brand recognition and create emotional connections with readers. Test your knowledge about the famous mascots that have become synonymous with some of the world's most beloved literary brands and institutions.

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Clifford the Big Red Dog
The Very Hungry Caterpillar
Geronimo Stilton
Captain Underpants