Which pharmaceutical company launched the first direct-to-consumer TV advertisement for a prescription drug in the United States, revolutionizing medical product marketing?

The medical industry has seen significant evolution in product marketing strategies. One pharmaceutical company made history with an unprecedented marketing campaign that changed how prescription medications are advertised to consumers. Test your knowledge about this landmark shift in medical product promotion that transformed the relationship between pharmaceutical companies, healthcare providers, and patients.

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Pfizer with Lipitor (atorvastatin)
Merck with Fosamax (alendronate)
Eli Lilly with Nicorette (nicotine gum)
Schering-Plough with Claritin (loratadine)