Which pharmaceutical company launched the first direct-to-consumer TV advertising campaign for erectile dysfunction in 1998, breaking taboos around discussing this medical condition?

The pharmaceutical and medical device industries have created some groundbreaking advertising campaigns that changed public perception and awareness of health conditions. These campaigns have helped destigmatize certain conditions, encouraged preventative care, and introduced innovative treatments to the public. Test your knowledge about one of the most influential medical advertising campaigns that transformed how we approach a common condition.

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Pfizer (for Viagra)
Eli Lilly (for Cialis)
Bayer (for Levitra)
GlaxoSmithKline (for Levitra)