Which innovative pricing strategy was first introduced to Broadway in 2001 and has since become standard practice across major performing arts venues worldwide?

The performing arts industry has seen numerous innovations in pricing strategies over the years. From dynamic pricing to subscription models, theaters and performance venues have adapted their approach to maximize attendance while optimizing revenue. Test your knowledge about a groundbreaking pricing strategy that changed how Broadway shows sell tickets and manage demand!

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Premium pricing (charging significantly higher prices for the best seats)
Rush tickets (deeply discounted same-day tickets)
Lottery pricing (random selection of patrons for discounted tickets)
Subscription-only access (exclusive ticket availability for season subscribers)