Which luxury fashion house partnered with The Great Gatsby publisher in 2013 to create costumes for the film adaptation and release a themed collection that significantly boosted book sales?

Throughout literary history, authors and publishers have formed strategic brand collaborations to promote books in unique ways. These partnerships have sometimes led to iconic marketing campaigns, limited edition products, or experiential retail events that blur the line between literature and other industries. Test your knowledge of these notable literary brand partnerships that have helped bring classic and contemporary literature to new audiences.

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Prada
Brooks Brothers
Chanel
Ralph Lauren