Which sporting goods retailer was the first to widely implement the "active zone" store layout concept, where customers can test equipment in simulated playing environments before purchasing?

The sports retail landscape has transformed dramatically over the past decade with innovative store designs reshaping how fans connect with their favorite teams and activities. From flagship megastores to specialized boutiques, sports retailers have pioneered unique store layouts that enhance customer engagement and drive sales. Test your knowledge about a groundbreaking sports retail innovation that changed the industry standard for in-store experiences.

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Dick's Sporting Goods with their "House of Sport" concept
Nike with their "Nike Innovation" stores
REI with their adventure zones
Decathlon with their sport villages