Which major retailer established an innovation lab in Tromsø, Norway (located above the Arctic Circle) to develop and test cold-weather gear and leverage the region's expertise in Arctic technology?

In the challenging world of retail, geographic location plays a crucial role in innovation strategy. Some companies have established research centers in extreme environments to test products under unique conditions or leverage specialized local talent. This poll tests your knowledge about a famous retail innovation lab located in one of the world's most unexpected places, demonstrating how geography influences product development and retail strategy.

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Patagonia
The North Face
Columbia Sportswear
REI Co-op