Which major global brand successfully repositioned itself by incorporating the Japanese concept of 'ikigai' (finding purpose) into its product marketing and store experiences?

Traditional cultural practices are increasingly finding their way into modern retail strategies. As consumers seek authentic experiences and connections to heritage, brands are incorporating cultural traditions into their positioning and marketing. This poll tests your knowledge about a notable example of cultural tradition being leveraged in product positioning within the global marketplace.

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Muji
Uniqlo
Sony
Nintendo