Which sports retailer was the first to implement the 'Virtual Shoe Try-On' technology using augmented reality that allows customers to see how shoes look on their feet without physically trying them on?

The sports retail landscape has been transformed by technological innovations that enhance customer experience and drive sales. Major sporting goods retailers have implemented various technologies to stay competitive in the digital age. Test your knowledge about which leading sports retailer pioneered a particular game-changing innovation that revolutionized the in-store experience for athletes and fitness enthusiasts.

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Nike (through their NIKE FIT app)
Adidas (with their Adidas Virtual Mirror)
Under Armour (via their UA FitCheck platform)
Dick's Sporting Goods (through their ScoreCard Immersive Experience)