Which discontinued beverage product cost Coca-Cola Company over $250 million in development and marketing before being pulled from shelves after just 3 months in 2004?

Some product launches in the food industry become legendary successes, while others become cautionary tales. In 2004, a major food company invested heavily in a new product line they believed would revolutionize the beverage market. Despite extensive market research, celebrity endorsements, and a $100 million marketing campaign, this product became one of the most expensive failures in food industry history. Test your knowledge about this infamous product launch disaster!

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Coca-Cola C2 (half-calorie cola)
Pepsi Blue (berry-flavored cola)
Coca-Cola BlaK (coffee-infused cola)
Mountain Dew Pitch Black (grape-flavored soda)