Which game's 2007 launch included sending media outlets mysterious packages containing concrete-filled crow bars, setting up one of gaming's most successful new IP marketing campaigns?

In the high-stakes world of gaming product development, launch strategies can make or break a title. Major studios often create elaborate marketing campaigns with unique promotional items that become collector's pieces. This trivia question tests your knowledge about one of the most memorable product launch campaigns in gaming history that helped transform a new IP into an instant sensation.

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BioShock
Dead Space
Portal
Half-Life 2: Episode Two