Which global coffee company named its brand after a mythological character from the ancient Greek epic 'The Odyssey'?

In the fascinating intersection of mythology and product marketing, ancient stories have often inspired modern brand strategies. Mythological figures and folkloric tales have been cleverly repurposed to create powerful brand identities, resonating with consumers through archetypal storytelling and cultural familiarity. This trivia challenges your knowledge of how one famous mythological narrative influenced a major global brand's naming and identity strategy.

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Starbucks (named after the first mate on the ship Pequod in Moby-Dick, not Greek mythology)
Costa (named after the Costa brothers who founded it, not mythological)
Siren's Song Coffee (fictional company not based on The Odyssey)
Caribou Coffee (originally to be named after the Siren from The Odyssey but changed direction)