Which celebrity's collaboration with Puma in 2014 pioneered the now-common strategy of appointing a celebrity as 'Creative Director' rather than just a brand ambassador?

Celebrity brand partnerships have transformed the retail landscape, creating some of the most iconic and lucrative product lines in history. These collaborations merge star power with consumer goods, often revolutionizing marketing strategies and creating unprecedented demand. Test your knowledge about these game-changing partnerships that have influenced shopping habits and redefined brand loyalty across generations.

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Rihanna
Kanye West
Beyoncé
Jay-Z